EN / JP

 

Keita Suzuki

Product designer / PRODUCT DESIGN CENTER

 

Keita Suzuki (Aichi, Japan, 1982) is a multidisciplinary designer that focuses on creating the quintessence of objects through a minimal design that is rooted in traditional Japanese aesthetics. Born in a family with the heritage of a living national treasure, Keita was exposed to various traditional craftsmanship, an inspiration he often revisits to this day.

While having the upbringing amongst antique and traditional artifacts, Keita also has extensive technical knowledge that makes him proficient in various genres of design, such as Industrial, transportation, mobility, lighting, and art. His achievements have caught the attention of domestic clients such as Canon Inc., Panasonic Corporation, and FUJIFILM Corporation, as well as receiving prestigious nominations from Good DesignAward and Red Dot Award. Keita appointed jude Good Design Award 2016.
As a new venture, Keita is seeking to operate on an international scale.

I think my favorite designs are the simple ones. I don’t quickly tire of them, and they never get old. So the things I end up using – and not getting tired of – are the simple designs.
But those, of course, are the most difficult to make.You can create hundreds and end up with only one.I think my job is that quest to find the “one.”
— HOBONICHI

Who we are

Founded in 2012, Tokyo.
Design from soy sauce cruet to train.
PRODUCT DESIGN CENTER is a Japanese Product Design firm.

 

Our design process

Define the problem
Design research
Design strategy
Design development
Concept design
Prototyping
Production management

 

Our Clients

CANON
FUJIFILM
NISSAN MOTORS.
Panasonic
KDDI
SoftBank
SoftBank Robotics
PUMA
Coca-cola JAPAN
Mitsukoshi Isetan
NHK Educational
Dentsu,
Tokyo Midtown
Sagami Railway, etc.

 

Award

The One Show 2016
D&AD Awards 2016 - Graphite Pencil Award
London International Awards 2015
iF Design Award
Red Dot Design Award
Good Design Award

 

Press

Elle Deco / Shinobu
New York Times / FUJIYAMA GLASS
Wired / Interview
AXIS Magazine / Interview
Casa Brutus
and more

 

Staff

Sayaka Hiromura
Yuya Sugimoto
Manon de Vanssay


Career

Product designer
Internship


Application can be submitted at any time.
contact@productdesigncenter.jp

 

 
Keita Suzuki / Photo ©WIRED

Keita Suzuki / Photo ©WIRED

THE GLASS at PRODUCT DESIGN CENTER

THE GLASS at PRODUCT DESIGN CENTER

Working on THE Soy sauce cruet

Working on THE Soy sauce cruet

PRODUCT DESIGN CENTER Library

PRODUCT DESIGN CENTER Library

Working on Bathtub

Working on Bathtub

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